Fragrance-Free, Gluten-Free, Ultra-Sensitive Baby Care

Posted on Jan 24 2014 - 10:20am by Aubrey


Nothing concerns a parent more than seeing their child in discomfort. According to research, one-third of moms surveyed believe that their child has sensitive skin. Dry, itchy and irritated skin leaves moms and dads searching for effective and healthy solutions. SheaMoisture now has two new products formulated with natural and certified organic ingredients — Fragrance-Free, Gluten-Free Baby Extra-Mild Wash & Shampoo and Fragrance-Free, Gluten-Free Baby Healing Lotion — made especially for babies and children with allergies and skin sensitivities, including gluten and fragrance intolerance.

“As a family-run company, we’re extremely particular about what products we use on our little ones. Since my grandmother Sofi Tucker started making and selling her shea butter soaps in Sierra Leone back in 1912, our focus has been creating natural, solution-oriented products for the entire family,” says CEO Richelieu Dennis. “We’ve specifically formulated these products to pamper and protect the delicate, ultra-sensitive skin of the newest member of the family.”

Each product contains ingredients that gently nourish baby’s sensitive skin, including Certified Organic Shea Butter sourced from women’s co-ops in Northern Ghana, which deeply moisturizes and repairs skin with vitamins and essential fatty acids. The products also contain Aloe Vera, a therapeutic hydrator for dry, sensitive skin that aids in calming minor skin irritations, and Cocoa Butter, which soothes and softens to help baby’s skin retain its natural moisture.  The products are free of parabens, phthalates, paraffin, gluten, propylene glycol, mineral oil, DEA, sulfates, silicones, fragrance and artificial coloring.

The products include:

  • Extra-Mild Wash & Shampoo – Head-to-toe gentle cleansing for even the sensitive skin, without sulfates. Contains Organic Shea, Cocoa and Mango Butters, Aloe Vera and Vitamin E to hydrate, soothe and heal tender skin. Hypoallergenic and pediatrician-tested. SRP: $9.99; 13 oz.
  • Healing Lotion – Deeply moisturizes baby’s skin without risk of irritation caused by synthetic dyes, fragrance or gluten.  Organic Shea, Cocoa and Mango Butters blend with Aloe Vera and Vitamin E to soften and protect, while calming inflamed skin.  SRP: $9.99; 13 oz.

SheaMoisture’s Fragrance-Free, Gluten-Free Baby Care is available at Target and Walgreens stores.  For more information about SheaMoisture, visit