Girl power was on full display in the city by the Bay this weekend, as the ivivva Coast to Coast Festival popped up in San Francisco at the scenic City View at Metreon. More than 250 active, stylish and energetic tween girls showed up to engage in the festivities, including the POUND workout, making it the largest class of tweens they’ve ever led!
If you’re a fan of lululemon athletica, know that ivivva is cut from the same cloth. The brand was inspired by active girls and celebrates them, with stylish, sporty athletic wear and experiences that connect young girls through movement and aims to inspire them to dream big!
Over the weekend in SF, ivivva offered locals fun in the sun with a tribal marker artists, a hair braiding team, photobooth, music, yoga, acro yoga, and more!
The event also featured a yoga class co-led by 11-year old Sydney, one of the youngest certified yoga instructors in the country, and local teacher Heather McKenzie, as well as inspiring speakers from ivivva’s Dreams & Goals program including ivivva Director of Brand & Community, Allison Forsyth.
Additionally, the girls participated in a POUND workout, the world’s first cardio jam session inspired by the infectious, energizing and sweat-dripping fun of playing the drums. So much fun for a Saturday in San Francisco! I love the idea behind this new line and I think it’s great that the younger set can be just as stylish and encouraged to workout, as their female role models (i.e. Mom, big sisters, etc…). Now if I only had a little girl…sigh! 😉