Haute Mom: Erin Heffelfinger

Posted on Dec 24 2014 - 11:19am by Aubrey

erinName: Erin Heffelfinger
Children & Ages: Keely 8, Miles 6, and Wiley 4
Hometown/Current Location: I live at the oceanfront in Virginia Beach, VA, but originally from Fredericksburg, VA
Quick Bio: My name is Erin Heffelfinger and I am the owner of Style Erin, a personal wardrobe styling company. Style Erin provides guidance on colors, patterns, designs, clothing, shoes and accessories for a given client. After attending James Madison University, I spent 3 years in NYC working in marketing/design, as well as, continuing my education at the School of Visual Arts. Upon leaving the Big Apple, I headed to Richmond, VA, while my husband, Mike Heffelfinger, finished his graduate program. After working 5 years as a creative director for a bridal company, we made our way to Virginia Beach. I became a full-time freelance designer, had 3 beautiful children and nestled into a happy beach lifestyle. Now that my kids are in school, I am able to focus on my true passion…fashion. Hence, the creation of Style Erin! I live and breathe fashion. I feel that my keen eye for color, line and design enable me to help my clients achieve their ultimate style identity. I spend a lot of time in NYC pounding the pavement to find the latest trends, the “new to me” designers and that must-have item. As a family that enjoys traveling, I’m always searching for cute local boutiques and the best places to shop wherever we may be. Style Erin is me…and my love of fashion. We offer a wide variety of in-person services: closet audits, personal shopping, style consultations and event styling. You can find more information about Style Erin by visiting our website, www.styleerin.com, following us on Facebook and on Instagram at Style_Erin.


Q: How do you balance being a Mommy and keeping your sense of self?
A: I take time out for myself everyday…even if it’s only 5 minutes. It’s important as a mother of three to carve out “me” time. Whether it’s on my 5am run or my end of day “chill time”, I take a few breaths and decompress. My husband and I also decided 8 years ago when our first child was born that we would strive to have a babysitter one night of the weekend. When we are in town, we have a date night or evening out with friends. It’s our time to connect, be ourselves and relish in our life together. It’s our therapy and we look forward to it every week.

Q: What is your favorite piece of advice to new Moms?
A: My best piece of advice to new Moms is to lower your expectations. There is so much pressure on Moms to be perfect and “on” all the time. I know I’m not perfect and that I’m not “on” all the time. It’s ok to be a B+ mom sometimes. A+ is what we all strive for, but the reality is is that it doesn’t always hold true. Give yourself a break, be real and embrace whatever the day may hold.


Q: How do you incorporate fitness into your daily routine?
A: As I mentioned before, I wake up very early in the morning to work out. As an avid runner and lover of exercise, it’s an integral part of my daily life. Do I want to get up at 5am every day? No, but if I don’t do it before the day starts, it doesn’t ever happen.

Q: Describe your “Haute Mom” (fashion) style!
A: As a personal stylist, fashion is everything. I’m whatever I feel like on any given day. Classic, street, bohemian, sexy and chic are words to describe my style. That’s what is awesome about style. It’s a personal choice. The best advice I give my clients is that no matter what you put on, own it!